PAMELA RACS
CREATIVE STRATEGY & IMPACTFUL DESIGN
Empowering brands big and small to tell their best stories
EXPERTISE
Research, brand strategy, and positioning
Comprehensive branding and logo design
Creative campaigns, visual storytelling, and design systems
Print, retail, packaging, signage, wayfinding, web, and social media
Art direction of photography and motion
Creative leadership and education
PORTFOLIO (click to see projects)
FROM CLIENTS AND CREATIVE PARTNERS
“Creative. Dedicated. Passionate. Empathetic. These are the first keywords that come to mind when I think of the many projects I've worked on with Pam. She treats every project as if it's her first, with excitement and curiosity. When she brings me on (as a freelance producer), she trusts me, and that has inspired me to work harder, go beyond the original ask, and find new ways to delight her. She's really a dream to work with. What more could you ask for?”
— Therese Gietler, Photo Producer
“Working with Pam set me on the course of understanding the true power and strategic impact of design. Her collaborative nature and deep insight as to how design is actually used imrpoved every single concept she touched. With a keen eye for detail Pam constantly pushed the envelpe with new printing techniques and executional details to round out stunning design to perfection. It has been extremely hard to find someone else who is able to connect with and execute all aspects of communication design with the depth, clarity and good cheer that Pam brings.”
— Ferdi Van Heerden, Communications Manager Adidas
“Pam was amazing; she was able to give direction and vision we normally don't get when we begin a project; she was able to articulate her vision and then translate that into actual shots (yes, down to finite shot sheets) as well as creative visual direction that helped make our jobs so much easier. The vision for the video we did was Pam's; and it worked great...we loved working with her.”
— Tom Kirkhart, Videographer
“I was producing a feature film that was in serious need of rebranding and help with graphic synergy between the poster, web and promotional design, Pamela Racs expertly filled that need. Her ability to work both independently and collaboratively to make deadlines and present exceptional presentations made the whole process a joy. I can not recommend Pamela highly enough for any design challenge.”
— Pablo Miralles, President of Arroyo Seco Films
“Pam has helped bring a more powerful voice and distinction to the work I do in consumer insights and strategy. She takes my already strong thinking and makes it resonate and standout in a way that only a great designer can. My working sessions with Pam leave me feeling her design thinking is going to bring me something beautiful and inspired—and it always does. Her innate curiosity, skill for listening and genuine approach ensure that no stones are unturned in coming to the final deliverable. And the result? A feeling, voice and balance in design that takes my stellar idea to intergalactic.”
— Susan Clare, Strategy, Insights Partner
“I had the pleasure of working alongside Pam for almost ten years and I can confidently say that her leadership and diligence were integral to the success of countless projects. Pam has the ability to translate complex brand stories into visually compelling, consumer facing designs. She has the critical thinking ability to understand both the big picture and the minute details, ensuring that every design solution is both aesthetically pleasing and well thought out. But what stands out most about Pam is her relentless pursuit of excellence, along with her dedication to her craft and her clients.
Beyond her creative expertise, Pam is a passionate leader and mentor. She fosters a culture of creativity and confidence, driving excellence in her team while navigating high-pressure deadlines. She is approachable and always professional, making her a trusted partner in any project.
I highly recommend Pam for any creative leadership role—her experience, expertise, and passion for design will be an asset to any team or organization..”
— Vicki Genti, VP Culminate