PAMELA RACS
CREATIVE STRATEGY & IMPACTFUL DESIGN

Empowering brands big and small to tell their best stories

EXPERTISE

BRAND STRATEGY AND POSITIONING
– Research & positioning strategies that drive impactful brand connections
– Comprehensive brand identity and logo design

CREATIVE CAMPAIGNS & VISUAL STORYTELLING
– Print, retail, and awareness campaigns that deliver results
– 3D displays, window graphics, and immersive environments
– Photography and motion direction for compelling narratives

DESIGN SYSTEMS & PACKAGING
– Signage systems and wayfinding solutions for seamless navigation
– Sustainable packaging design that connects with consumers


DIGITAL & TEAM LEADERSHIP
– Digital and social media design for brand amplification
– Creative leadership and mentorship for innovation and impact

PORTFOLIO (click to see projects)

FROM CLIENTS AND CREATIVE PARTNERS

“Creative. Dedicated. Passionate. Empathetic. These are the first keywords that come to mind when I think of the many projects I've worked on with Pam. She treats every project as if it's her first, with excitement and curiosity. When she brings me on (as a freelance producer), she trusts me, and that has inspired me to work harder, go beyond the original ask, and find new ways to delight her. She's really a dream to work with. What more could you ask for?”

Therese Gietler, Photo Producer

“Pam was amazing; she was able to give direction and vision we normally don't get when we begin a project; she was able to articulate her vision and then translate that into actual shots (yes, down to finite shot sheets) as well as creative visual direction that helped make our jobs so much easier. The vision for the video we did was Pam's; and it worked great...we loved working with her.”

Tom Kirkhart, Videographer

“Pam has helped bring a more powerful voice and distinction to the work I do in consumer insights and strategy. She takes my already strong thinking and makes it resonate and standout in a way that only a great designer can. My working sessions with Pam leave me feeling her design thinking is going to bring me something beautiful and inspired—and it always does. Her innate curiosity, skill for listening and genuine approach ensure that no stones are unturned in coming to the final deliverable. And the result? A feeling, voice and balance in design that takes my stellar idea to intergalactic.”

Susan Clare, Strategy, Insights Partner